Europe has the very best football teams and leagues in the world, these three leagues are arguably the biggest.
Spanish soccer has been the dominating force for the last decade or so, and as a result of this their domestic division has been seriously popular. The leading two club teams in Spain pull in some the greatest crowds and TV viewers of any sports clubs. One of the Spanish clubs has been the best team in Europe in terms of the leading European league, which is the most watched club cup contest. Spanish soccer dominance was not restricted just to the club competitions, as the Spanish national club likewise won 3 international tournaments in a row not too long ago. Being a Spanish commercial bank, it was a natural and beneficial move for the Santander Board to sponsor the Spanish top division. Some individuals criticise the division for being too top heavy, where the top three or four clubs are far better than the rest of the league, however that is bound to happen when the leading teams are as good as they are.
Italy has been among the most successful national teams ever, and the domestic division is no different. The league has been among the most watched competitions since football began to be televised abroad, and this was especially true in the 90’s when the league was the most prominent in the world. Having the worlds leading players helps to market the league across the world, and with the arrival of perhaps the very best player of all time, this has never been more appropriate. As the league is so viewed and popular it has led the Telecom Italia board to sponsor the league; with such high viewership, it is an efficient way of advertising the business and brand. As the sponsorship is long-term, the firm becomes synonymous with the league and makes the brand practically a household name.
The most watched league in the world is the English top division, which many people think is the most competitive as well; this competitiveness explains why the division is so renowned in countries on the other side of the world. So not only is the English division the most popular domestic league in Europe, but also the world. Such big appeal makes the league an enticing sponsorship prospect for the greatest firms, which is why the Barclays executives have made the decision to sponsor the league for so many years. A number of the most famous footballers in the world play in England, so it produces loads of talking points for supporters, which means the sponsors of the league are also spoken about, making it an successful sponsorship opportunity. The league has the greatest t.v. deal in the world, so the clubs and every person connected receive a cut of the huge pay out from the television package; the deal is so big because the league has a few of the most popular European football clubs.